Excessive Level Architectural Landmarks Excessive Level Market has a smorgasbord of furnishings merchandise, and the massive ship constructing, also called Casa Italia, is including choices within the spring with a whole lot of introductions from a number of Italian producers.
Showrooms which might be a part of the Casa Italia line-up embody Composad, Gamma Arredamenti, Gorini Divani, Natuzzi, Ozzio Italia and Tomasella, and every firm is bringing completely different variations of the Made-in-Italy type to the spring market. And for Pasquale Natuzzi, founder and govt chairman of the board of administrators, this sort of Italian design hub for retailers and designers is precisely what he had in thoughts.
Natuzzi entered the US market within the early Nineteen Eighties, and my concept was to supply our greatest interpretations of Italian magnificence, high quality and luxury, recalled Natuzzi. Our clients had been excited, and the Natuzzi collections had been nicely acquired, providing concord and well-being within the house.
“Immediately, these values drive our technique to serve the US market as a result of we notice that Individuals love all issues Italian and for good purpose. Our fastidiously chosen group of Italian manufacturers exude real ardour and power, and whereas the constructing affords variety in product providing, our tenants are unified by our Italian spirit. .
Tomasella produces bed room, eating and lounge furnishings, in addition to closet and wall items. The corporate affords personalized merchandise that incorporate the most recent traits, mentioned Bruno Santin, export gross sales supervisor, and Casa Italia permits the corporate to focus on new mid-to-high value vary merchandise in a whole-home vacation spot.
Casa Italia’s mission is to create the last word vacation spot for Italian modern manufacturers in Excessive Level, Santin mentioned, a spot with Italian merchandise the place consumers, designers and different professionals can uncover the most recent traits coming from our nation. Our merchandise are made to order with a 5 to 6 week manufacturing lead time, plus transport, and we have now a collection of merchandise able to ship in Miami.
Marco Pozzoli, CEO of Ozzio Italia, mentioned the Ozzio showroom will characteristic new lighting merchandise designed by architect Andrea Lucatello, in addition to mid- to high-priced furnishings with a 12-week transport time together with manufacturing.
We had been in search of a strategic place to showcase our merchandise and once we heard about Casa Italia, we thought it was the place,” mentioned Pozzoli. Our clients are individuals who have good design style and love our distinctive, transformative merchandise. Designers like our merchandise as a result of they’re completely different and designers like to supply one thing completely different and distinctive of their tasks.
Gamma Aredamenti CEO Gabriele Ghetti mentioned that he and the Gamma group have all the time dreamed of being a part of a correct Italian hub for furnishings made in Italy at Excessive Level.
A dream got here true when the Casa Italia mission was born, mentioned Ghetti. The explanations behind our determination to hitch the Casa Italia mission are easy: it affords a complementary central location for furnishings manufacturers made in Italy, which contributes to the high-end house idea and is a one-stop-shop for architects, designers. and retail consumers of all issues Italian.
Gamma Arredamentis merchandise are within the mid to excessive value vary and present manufacturing occasions are eight to 10 weeks. For the spring market, the corporate is increasing its product line with new attire and case items items.
Ghetti mentioned this market is a historic second for Gamma Ardementi. We now have all the time been recognized for our prime quality leather-based upholstery and we at the moment are tapping into different areas of the house such because the eating space with new eating desk and chair choices, together with different equipment resembling lighting, bookcases, sideboards, TV items, and so on. We proceed to launch new collections for furnishing with new couch/sectional fashions and new bedding.
Our finish clients like to face out with a really distinctive product that may be personalized in each element, and we like to think about ourselves a tailor-shop: you are available in and fine-tune the couch round your personal distinctive, private type, he continued. Our clients have a watch for element and an appreciation for high-end trend and design, and we’re a dream line for any designer, architect or inside decorator as we provide bench manufacturing (120 folks complete) and unseen flexibility. Any sort of customizations we provide, it is vitally simple to adapt to the mission necessities.
Ferruccio Tussinari, managing director of Gorini Divani, mentioned the corporate affords a cheaper price vary than a few of the greater Italian manufacturers and the next degree of high quality. He famous that the merchandise could be able to ship 5 weeks after receiving the order.
I made a decision to deliver Gorini Divani to Casa Italia as a result of it’s a good alternative for us to be seen and acknowledged within the American world and for this I thank Mr. Natuzzi who has an important concept,” Tassinari mentioned. Our very best buyer is a mid-high vary retailer that desires to incorporate a high quality product with 100% Made in Italy supplies and that desires one thing distinctive and particular.
“Our merchandise are additionally excellent for designers or architects as every part might be personalized in keeping with the tip buyer’s requests.
Composad, one of many 4 enterprise items of Saviola Holding, is a 100% Italian firm that designs and produces 100% of its furnishings in Italy, in keeping with CEO Nicola Negri, the choice to turn into a part of Casa Italia was a pure one. The mixture affords a novel worth proposition, all a part of a Made in Italy background.
We provide nice worth for cash, overlaying promotional to mid-range value ranges with upcycled supplies and beautiful finishes,” mentioned Negri. New to the US is our unmistakably Italian design and our sustainability message: constructed from 100% post-consumer wooden. By doing this we save round 10,000 bushes on daily basis.
Whereas present ship occasions are between 4 and 6 weeks, Negri mentioned the Composads message is common with many shoppers.
Everybody, however undoubtedly everybody who actually cares about our planet and particularly for the long run and the younger era are potential finish clients for our line, he mentioned. Italy is understood for its three fs: meals, trend and furnishings, and that is much more legitimate for designers.
Fulfilling the imaginative and prescient
Casa Italiana firms are making ready to welcome consumers who’ve by no means visited the constructing earlier than with new product, occasions and made-in-Italy choices for each room of the home. For Pasquale Natuzzi, the constructing and its occupants are the belief of a vacation spot idea that developed from delight in Italian design and the assumption that the US market acknowledges the product’s worth and wonder.
He mentioned Italian furnishings is particular due to our wealthy historical past, distinctive high quality and craftsmanship, progressive design, sturdiness and a focus to element. These qualities make Italian furnishings an emblem of luxurious, type and class. Italy has an extended historical past of furnishings making, courting again to the Renaissance, and Italian craftsmen have handed their abilities and strategies down by the generations, leading to a wealthy custom of furnishings making.
Casa Italia unites Italy’s strongest house manufacturers within the coronary heart of the Excessive Level market, Natuzzi added. The showroom itself is a conventional constructing, and the four-storey landmark represents the ships bow, with a gangplank entrance, porthole-shaped home windows and a moat. It displays my very own journey throughout the ocean to America.
“Casa Italia will proceed to increase in scope and significance as we put together to welcome new tenants and future markets. With a wealthy custom of trend, high quality and craftsmanship, the constructing’s heritage might be upheld and additional enhanced.”