Excessive Level Architectural Landmarks Excessive Level Market has a smorgasbord of furnishings merchandise, and the big ship constructing, also referred to as Casa Italia, is including choices within the spring with lots of of introductions from a number of Italian producers.
Showrooms which are a part of the Casa Italia line-up embody Composad, Gamma Arredamenti, Gorini Divani, Natuzzi, Ozzio Italia and Tomasella, and every firm is bringing completely different variations of the Made-in-Italy type to the spring market. And for Pasquale Natuzzi, founder and government chairman of the board of administrators, this sort of Italian design hub for retailers and designers is strictly what he had in thoughts.
Natuzzi entered the US market within the early Nineteen Eighties, and my thought was to supply our greatest interpretations of Italian magnificence, high quality and luxury, recalled Natuzzi. Our prospects have been excited, and the Natuzzi collections have been properly obtained, providing concord and well-being within the house.
“Right this moment, these values drive our technique to serve the US market as a result of we understand that Individuals love all issues Italian and for good purpose. Our rigorously chosen group of Italian manufacturers exude real ardour and vitality, and whereas the constructing presents variety in product providing, our tenants are unified by our Italian spirit. .
Tomasella
Tomasella produces bed room, eating and lounge furnishings, in addition to closet and wall items. The corporate presents personalized merchandise that incorporate the most recent tendencies, stated Bruno Santin, export gross sales supervisor, and Casa Italia permits the corporate to spotlight new mid-to-high worth vary merchandise in a whole-home vacation spot.
Casa Italia’s mission is to create the last word vacation spot for Italian up to date manufacturers in Excessive Level, Santin stated, a spot with Italian merchandise the place consumers, designers and different professionals can uncover the most recent tendencies coming from our nation. Our merchandise are made to order with a 5 to 6 week manufacturing lead time, plus delivery, and now we have a number of merchandise able to ship in Miami.
Ozio Italia
Marco Pozzoli, CEO of Ozzio Italia, stated the Ozzio showroom will function new lighting merchandise designed by architect Andrea Lucatello, in addition to mid- to high-priced furnishings with a 12-week delivery time together with manufacturing.
We have been on the lookout for a strategic place to showcase our merchandise and once we heard about Casa Italia, we thought it was the place,” stated Pozzoli. Our prospects are individuals who have good design style and love our distinctive, transformative merchandise. Designers like our merchandise as a result of they’re completely different and designers like to supply one thing completely different and distinctive of their tasks.
Gamma Gear
Gamma Aredamenti CEO Gabriele Ghetti stated that he and the Gamma group have at all times dreamed of being a part of a correct Italian hub for furnishings made in Italy at Excessive Level.
A dream got here true when the Casa Italia undertaking was born, stated Ghetti. The explanations behind our choice to hitch the Casa Italia undertaking are easy: it presents a complementary central location for furnishings manufacturers made in Italy, which contributes to the high-end house idea and is a one-stop-shop for architects, designers. and retail consumers of all issues Italian.
Gamma Arredamentis merchandise are within the mid to excessive worth vary and present manufacturing occasions are eight to 10 weeks. For the spring market, the corporate is increasing its product line with new attire and case items items.
Ghetti stated this market is a historic second for Gamma Ardementi. We’ve got at all times been recognized for our top quality leather-based upholstery and we at the moment are tapping into different areas of the house such because the eating space with new eating desk and chair choices, together with different equipment reminiscent of lighting, bookcases, sideboards, TV items, and many others. We proceed to launch new collections for furnishing with new couch/sectional fashions and new bedding.
Our finish prospects like to face out with a really distinctive product that may be personalized in each element, and we like to contemplate ourselves a tailor-shop: you are available in and fine-tune the couch round your personal distinctive, private type, he continued. Our prospects have an eye fixed for element and an appreciation for high-end trend and design, and we’re a dream line for any designer, architect or inside decorator as we provide bench manufacturing (120 individuals complete) and unseen flexibility. Any sort of customizations we provide, it is rather simple to adapt to the undertaking necessities.
Gorini Diwani
Ferruccio Tussinari, managing director of Gorini Divani, stated the corporate presents a lower cost vary than a number of the larger Italian manufacturers and the next stage of high quality. He famous that the merchandise could be able to ship 5 weeks after receiving the order.
I made a decision to deliver Gorini Divani to Casa Italia as a result of it’s a good alternative for us to be seen and acknowledged within the American world and for this I thank Mr. Natuzzi who has an incredible thought,” Tassinari stated. Our very best buyer is a mid-high vary retailer that desires to incorporate a high quality product with 100% Made in Italy supplies and that desires one thing distinctive and particular.
“Our merchandise are additionally good for designers or architects as all the things might be personalized in keeping with the tip buyer’s requests.
mixture
Composad, one of many 4 enterprise items of Saviola Holding, is a 100% Italian firm that designs and produces 100% of its furnishings in Italy, in keeping with CEO Nicola Negri, the choice to grow to be a part of Casa Italia was a pure one. The mix presents a singular worth proposition, all a part of a Made in Italy background.
We provide nice worth for cash, protecting promotional to mid-range worth ranges with upcycled supplies and gorgeous finishes,” stated Negri. New to the US is our unmistakably Italian design and our sustainability message: produced from 100% post-consumer wooden. By doing this we save round 10,000 timber day-after-day.
Whereas present ship occasions are between 4 and 6 weeks, Negri stated the Composads message is common with many purchasers.
Everybody, however undoubtedly everybody who actually cares about our planet and particularly for the longer term and the younger era are potential finish prospects for our line, he stated. Italy is understood for its three fs: meals, trend and furnishings, and that is much more legitimate for designers.
Fulfilling the imaginative and prescient
Casa Italiana corporations are making ready to welcome consumers who’ve by no means visited the constructing earlier than with new product, occasions and made-in-Italy choices for each room of the home. For Pasquale Natuzzi, the constructing and its occupants are the belief of a vacation spot idea that developed from satisfaction in Italian design and the idea that the US market acknowledges the product’s worth and wonder.
He stated Italian furnishings is particular due to our wealthy historical past, distinctive high quality and craftsmanship, modern design, sturdiness and a focus to element. These qualities make Italian furnishings a logo of luxurious, type and class. Italy has an extended historical past of furnishings making, courting again to the Renaissance, and Italian craftsmen have handed their expertise and strategies down via the generations, leading to a wealthy custom of furnishings making.
Casa Italia unites Italy’s strongest house manufacturers within the coronary heart of the Excessive Level market, Natuzzi added. The showroom itself is a conventional constructing, and the four-storey landmark represents the ships bow, with a gangplank entrance, porthole-shaped home windows and a moat. It displays my very own journey throughout the ocean to America.
“Casa Italia will proceed to broaden in scope and significance as we put together to welcome new tenants and future markets. With a wealthy custom of trend, high quality and craftsmanship, the constructing’s heritage can be upheld and additional enhanced.”
